Content Executive KnownOrigin

KnownOrigin is a blockchain art platform that enables artists to monetize their work through the use of non-fungible tokens (NFTs). We are looking for a Content Writer to join our marketing team and help us deliver our content strategy. The ideal candidate will be creative, organized, and experienced in producing content for various channels, with a particular focus on SEO.

Responsibilities:

• Support the digital marketing manager in planning and executing the content strategy across all channels, including organic, paid, and social.
• Work closely with the campaign, product, and marketing teams to ensure all content is aligned with the overall marketing strategy, brand voice and business objectives.
• Produce high-quality content, including blogs, social media posts, email marketing campaigns, and landing pages, with a focus on SEO and improving organic search rankings.
• Conduct research to identify trending topics, keywords, and phrases that can be used to optimize content for search engines.
• Use research tools to analyze data and performance metrics to identify areas for improvement and optimize content accordingly.
• Work with the project management system to schedule and manage workflow for content production.
• Collaborate with the product and campaign teams to create product descriptions, case studies, and other marketing collateral.
• Write press releases and conduct outreach to journalists and editors, where required.

Requirements:

• Proven experience as a content exec, content writer , content marketer, or similar role.
• Experience in producing content for a range of channels, including organic, paid, and social.
• A good understanding of SEO and experience in optimizing content for search engines.
• Experience working with research tools such as SEMRush, Moz, Ahrefs, or similar.
• Familiarity with project management systems, such as Trello or Asana.
• Excellent writing and editing skills, with the ability to create engaging and persuasive content for a variety of audiences.
• Strong attention to detail and the ability to work on multiple projects simultaneously.
• Ability to work effectively within a team and collaborate with other departments.
• Strong organizational and time management skills, with the ability to prioritize and manage workload effectively.
• Knowledge of the art world and NFTs is a plus, but not essential.