Rabble.io

In the face of global health crises, police brutality, and legalized voter suppression during highly politicized elections, concerned citizens flock to Whatsapp, Slack, Telegram, email, etc. with requests and responses – all coordinating to do something that aligns with their values. According to NYU’s Paul C. Light, “The millennials and Gen Z’s are unanchored from traditional institutions and societal practices [of giving and civic participation]. It’s the peer-to-peer model, and folks especially seem to want to be more engaged in their giving, to see results, to see the personal connection.” Big Tech (Facebook, Slack, Telegram, Google) is not designed with a specific goal of helping people to navigate their own personal civic and community journeys, to connect them in common purpose, and to enroll them with expert-led groups that have the knowledge to organize impactful activities, all within a sustainable business model. 

We turn the attention economy into the informed passion economy. Rabble is a next-generation media and messaging platform that builds tools for creators, media orgs, groups turn audiences into communities by creating and injecting relevant content, definitions, and context into conversations that drive action AND a gamified engagement platform that curates and sequences personalized learning, news, topics, discussions, organized groups, and direct action recommendations to connect people and build our civic wellness.