Sona

The real economy employs 3 billion people in shift-based jobs, yet there is no ‘Microsoft for the Deskless’. Businesses choose between paper or 20-year-old workforce management solutions, both of which harm their employees and their business. 

Sona is building the Operating System for the Deskless; an end-to-end platform to manage the entirety of a shift-based workforce. Sona combines a horizontal core engine that powers customers across sectors and geographies, coupled with vertical-specific plugs that handle the complexity of each sector that large businesses need to operate efficiently. 

The market is enormous and the timing is perfect; with Sona we have the opportunity to build a very large, impactful and sector-defining business. In year 1 we raised over $10 million from Google’s AI fund - Gradient Ventures, SpeedInvest, Notion Capital and angels like Tom Blomfield.