commercetools

In 2012, Dirk Hoerig, co-founder of commercetools, coined the term “headless commerce” to differentiate between monolithic all-in-one commerce suites and his radical new approach. The concept of decoupling the backend from the frontend disrupted the industry status quo, creating a new standard for eCommerce. Today, commercetools continues to forge the way forward for brands looking to remain competitive, reduce costs and increase speed and agility across their organizations.

Every day, billion-dollar enterprises and growing brands rely on commercetools to make faster, more meaningful connections to their customers. 

commercetools provides a portfolio of composable commerce services that allow you to tailor commerce to the needs of your business, so you can create powerful, highly customized interactions with your customers while building a profitable, sustainable brand at an infinite scale. Built on MACH (microservices-based, API-first, cloud-native and headless), commercetools Composable Commerce empowers businesses to embrace innovation and thrive while customizing its commerce architecture to fit evolving business and customer needs.