Paid ads Development Manager

Key responsibilities:

– Responsible for the traffic growth of the local market , develop big media/new paid ads channels/agencies according to the company’s strategic goals;

– Design and implement paid strategies according to the local market landscape and needs;

– Keep abreast of the user experience of the local market, create feedback loops to improve user experience and drive conversion rate continuously;

– Measure and analyse campaign performance, customer journey and behaviour;

– Objectively determine the ROI of the paid advertising channel and generate reports to showcase the user acquisition performance by various channels;

– Actively participate in conferences and events to stay close and ahead of current market trends; identify potential business, collaboration opportunities.

Key requirements:

– Good experience with media buying from performance marketing agency, fintech or financial industry;

– Experience handling different local markets is a plus; – Good command of the English language; Mandarin will be a plus;

– Strong network within the Crypto & Blockchain space,resources of agencies/community/kol/influcer is a plus;

– Proven track record in paid ads / performance marketing;