Campaign Manager (UK & EMEA)

Job Description

Posted on: 
2023-04-18 09:22

ApprovalMax is looking for a Campaign Manager to join its growing Marketing team. This role reports to the Head of Campaigns, and will be responsible for leading campaign initiatives, and driving activity to achieve growth and retention through various accountant and bookkeeper channels.

As a Campaign Manager, you will plan, launch and monitor a number of initiatives simultaneously across a number of regions. This role will partner closely with Sales to promote ApprovalMax as an approval platform of choice for finance professionals working in businesses, as well as to accountants, bookkeepers, and their clients.

Attention to detail and an eye for quality are critical to your success, along with the ability to grasp and present our product value proposition in a way that clearly solves customer problems. You are obsessed with tracking campaign performance and have the data to prove what’s working, and what isn’t.


  • You will collaborate with your peers across Marketing, Product, Design, Sales, and Support in our key markets, to support exciting UK and EMEA initiatives.
  • Launch campaigns to generate leads and expansion opportunities with existing businesses and accounting firms.
  • Contribute towards and execute the 2023 Campaign Plan – you will promote ApprovalMax across core global markets all year round.
  • Leverage marketing channels such as email, display, social media, website, Youtube, webinars, events, influencer, and strategic partnerships
  • Assess the effectiveness of our marketing campaigns for our products on an ongoing basis, and report back to the business on required changes.

This role is:

  • Full-time and permanent.
  • 100% remote but with some travel required from time to time.
  • For UK citizens or permanent residents only.

Job requirements


  • Proven experience and success in campaign management
  • Must have Marketing and copywriting experience, launching B2B products into the market
  • 3 – 5 years marketing experience
  • A Tertiary Qualification in Marketing
  • Experience with Hubspot will be highly regarded
  • Demonstrate an understanding of sound marketing strategies to optimise growth and profitability
  • Great attention to detail and strong planning and execution of agreed plans
  • Power user of networking tools such as LinkedIn, Twitter, YouTube and Facebook
  • Exceptional ROI-tracking skills, and ability to prove what is, or isn’t working
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