Product Marketing Intern

Job Description

Posted on: 
2023-04-18 09:22

We’re making the world of digital assets accessible and secure for everyone. Join the mission. 

Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 900 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries. 

At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.

This role is part of the Product Marketing team within the Global Communications team, which is responsible for Ledger’s consumer communication, defining our consumer strategy, articulating it through product marketing, brand experience, and education, and delivering it across different media and channels. 

The role reports into the Product Marketing Manager for Transactional Services, and works globally and cross-functionally to help the emerging millions of users join Web3 and use our transactional services into Ledger Live.

Your mission

    • Support product marketing strategy & campaigns for transactional services available in Ledger Live: work on Go-To-Market plans, write content briefs for different promotional tools (emails, banners, website, content, …)
    • Help to implement and follow up on campaigns and product launches with the different expert teams at Ledger (social, design, media, content, growth, CRM, globalization…) as well as external partners (coin foundations, crypto & NFTs Apps/services,…)
    • Understand and learn about the environment: competition and market analysis & monitoring (brand, positioning, tone of voice, campaigns, contents, products) through social media, press reviews, news, websites… to help better position Ledger products & Brand on the market.
    • Monitor campaigns and activations performance reports (revenues, traffic, awareness…) with the objective to optimize campaigns and bring recommendations for future actions. 
    • Assist the Product Marketing team on the creation of strategic presentations and campaigns preparations to support their forthcoming activities.

What we’re looking for

    • Preparing a Diploma in a top-tier Business or Communication school
    • Relevant experience in digital marketing, CRM, market analysis and content creation 
    • Strong interest in cryptocurrencies and a good understanding of the ecosystem
    • Fluency in English
    • Someone who is user-centric approach minded 
    • Outstanding communication and presentation skills
    • Strong organizational facilities and straightforward thinking
    • Ease of adaptation and flexibility in a hyper dynamic exciting environment

What’s in it for you?

    • Flexibility: A hybrid work policy
    • Social: Frequent social events, snacks and drinks
    • High tech: Access to high performance office equipment and gadgets, including Apple products
    • Transport: Ledger reimburses part of your preferred means of transportation
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