Senior Copywriter, Product Marketing

Job Description

Posted on: 
2023-04-18 09:22

We’re looking for a senior copywriter to lead our product marketing efforts, including large campaigns targeted to key audiences, new product launches, and ongoing improvements to our website. This role sits on a centralized writing team, between the product and creative writers, and will be uniquely positioned to help us drive consistency of voice and tone across product and brand touchpoints.

You will:

  • Partner with creative leaders and design partners on innovative concepts that showcase our product offering and resonate with our audience, bringing value to the business and elevating our brand
  • Work closely with product marketing managers on messaging strategy, value propositions, and communication goals
  • Craft a compelling narrative and contribute to the creative vision
  • Work alongside creative/art directors, designers, product marketing managers, and product managers on high-priority initiatives across multiple verticals like banking and investing
  • Lead copywriting from concept to execution for campaigns, landing pages, email, in-app promotions, and more
  • Seek feedback on your work, build consensus among your team, and bring stakeholders along with your recommendations
  • Set standards for the brand voice across formats and review the work of other writers to ensure consistency
  • Work with both product and brand writers to build out and maintain our voice and tone style guide


  • 10+ years experience as a copywriter for an agency or in-house creative team
  • Exceptional writing/editing skills and passion for the craft
  • Attention to detail, strategic and conceptual thinking, plus creativity and instincts for storytelling
  • Experience building successful partnerships with creative/art directors, designers, and product marketing managers
  • The ability to work pretty independently on multiple projects with deadlines
  • A portfolio that showcases copywriting and concepting, with a focus on product marketing
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