Leadfeeder

Paid Social Specialist (m/f/d)

Job Description

Posted on: 
2023-04-18 09:22

Echobot is a leading provider of Cloud Software for Sales & Marketing Intelligence for the European market. Together with the international SaaS Scale-up Leadfeeder, we are striving to be the leading sales intelligence and go-to-market platform in our core European and North American markets. When you think of marketing campaigns, you immediately think of performance, attribution, and scaling? Try and error methods determine your approach and growth hacking comes natural to you? Then join our marketing team and actively shape the international growth of Echobot!

Your Responsibilities:

  • Conception, implementation, & control of international performance marketing campaigns in the area of social media advertising (SMA) and display (PPC) with simultaneous budget monitoring
  • Optimization, further development & automation of the lead funnel and the customer journey strategy, taking into account our target audiences, relevant channels, and conversion rates
  • Comprehensive testing of funnel efficiency via tracking, analytics, and A/B testing
  • Monitoring and analysis of campaigns as well as continuous evaluation of relevant KPIs
  • Creation & development of clickable ad texts, advertising materials, and landing pages together with colleagues
  • Evaluation of specific lead channels for B2B to develop further sales potentials

What You’ll Get:

  • A lot of creative freedom and the opportunity to help shape an innovative and growing company
  • A corporate culture that is characterized by fun, success, and respect
  • Additional vacation days, company laptop or gym discounts—you decide which benefits are important to you
  • Creative tasks as well as the possibility to take over your own projects
  • A modern office with rooftop terrace, massage chair, candy bar, regular team events and much more
  • Flexible working hours and the possibility to work remotely

REQUIREMENTS

What We Expect:

  • A bachelor’s or master’s degree in marketing/communications/computer science or a comparable qualification
  • Sound knowledge of social media advertising (focus on LinkedIn), campaign management, display and native ads
  • Sense for catchy ad copies, creatives & ad formats
  • Initiative, ability to work in a team and independent & analytical way of working
  • You think in customer journeys instead of just the last clicks & map this knowledge into campaign and test structures
  • A plus: experience in conversion optimization with performance tools, such as tracking, retargeting, tag management, A/B testing and analytics
  • Ideally, you have relevant work experience in B2B software, SaaS, or a technology company
  • Fluent in German and English
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